We are passionate about the environment but don't just say this; we are, and always have been. In fact, we pioneered refillable bottles in hotels, helping to rid the industry of single-use plastic.
We believe in making the most sustainable choices for our business, whether it's through the suppliers we work with or the packaging materials we use.
We create products that not only look beautiful but that actually work, leaving minimal impact on the planet.
We never overpackage our products and believe in zero waste where possible.
We don't believe in launching products just for the hell of it, but because they address a need and have a function.
We know that smell evokes memories, and the scents of our products create a sense of wellbeing and a recollection of joyous time spent in the British countryside.
We have always been a female staffed company, this is not a given, but we are proud of it.  All our employees are nurtured and treated as equals.
We make sure that every customer, no matter how big or small, knows that they are important to us and that their orders will be packed with love.
We have long-term relationships with our suppliers based on our shared sustainability credentials.
We believe in decency, fairness and just doing the right thing for our staff and customers.