At Bramley, we believe beautiful packaging should be cherished long after the last treat has been enjoyed. That's why we aim to design every box, jar and bauble with a second (and third, and fourth) life in mind, made to be reused, repurposed and reimagined, year after year.
We're endlessly inspired by the thoughtful, creative ways you reuse your Bramley pieces, and we love seeing how our packaging becomes part of your homes, families and traditions. Here are just a few of our favourite ways to upcycle and reimagine...
Little illustrations, thoughtful details
If you've held on to you Christmas gift boxes from last year, those illustrated details aren't just there to be admired. We added in small dotted circles to be carefully cut out and reused as gift tags, bookmarks or decorations, adding a Bramley touch to birthday presents, Christmas wrapping or thank-you notes. It's a simple idea, but one that makes gifting feel that bit more personal.
From Gift Set to storybook village
Our Bramley gift sets are inspired by quintessentially British scenes and they've been brought to life by artist Susannah Taylor. Charming cottages, familiar details and a comforting sense of place.
Once the products inside have been enjoyed, the boxes themselves make the perfect starting point for imaginative play. We've seen them transformed into tiny toy houses, with small characters and make-believe neighbours, to circuses where animals perform, stories unfold and children's imaginations can run wild.
Once of our favourite moments came from a customer who shared a photo of her Dovecote gift set, lovingly upcycled into a little house for a tox fox she'd handmade for her grandchild. It's these thoughtful creative touches that remind us why we design our packaging to last, not just physically, but emotionally too.
Crackers worth keeping
Our crackers can be enjoyed again and again. Our crackers don't 'pop' or pull apart so they can be tucked away for next year and refilled with sweets, scratch cards, jewellery, or thoughtful handwritten notes. A small traditions that grows more meaningful each time it's reused.
Candle jars with a second glow
Once the candle has burned down, the jar lives on. We've seen them holding pens on desks, make-up brushes on dressing tables, toothbrushes on sink-sides and even small posies of wildflowers on kitchen windowsills. A little everyday joy, long after the flame has gone out.
A Bauble with a clever twist
Our Bath Marbles Bauble is designed to delight, and it doesn't stop at Christmas. The tie used to hang the bauble can be reused long after the decorations come down as a hair tie. A tiny details, but one we love.
Our refillable Advent Calendar, designed for years to come
Our 12 Days of Christmas Advent Calendar is one of the pieces we're most proud of. Beautifully made, sturdy and thoughtfully designed. it's intended to be refilled and reused year after year, Whether you choose to refill it with Bramley treats or your own little treasures, it's made to become part of your festive tradition.
And there's more to come... we're working on a dedicated refill collection, along with a brand-new sleeve, which will be available for Christmas 2026. Until then, enjoy making it your own, a calendar the evolves with you, season after season.
If you've upcycled a Bramley box, jar or calendar, or something we've not even thought of, let us know. We'd love to see what you've created. Because the most beautiful this are often the ones that last. 🌿
